We are thankful to be welcome on these lands in friendship. The lands we are situated on are covered by the Williams Treaties and are the traditional territory of the Mississaugas, a branch of the greater Anishinaabeg Nation, including Algonquin, Ojibway, Odawa and Pottawatomi. These lands remain home to many Indigenous nations and peoples.

We acknowledge this land out of respect for the Indigenous nations who have cared for Turtle Island, also called North America, from before the arrival of settler peoples until this day. Most importantly, we acknowledge that the history of these lands has been tainted by poor treatment and a lack of friendship with the First Nations who call them home.

This history is something we are all affected by because we are all treaty people in Canada. We all have a shared history to reflect on, and each of us is affected by this history in different ways. Our past defines our present, but if we move forward as friends and allies, then it does not have to define our future.

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Media relations

We foster and maintain strong and collaborative relationships with journalists, producers, freelance writers and bloggers. These relationships enable us to connect with local, regional and national outlets and share information or provide information/access to appropriate spokespeople when requested.

In addition to advancing the university’s profile and reputation by securing earned media coverage*, promptly responding to media inquiries helps to raise awareness of the university and build credibility in the community.

* Earned media refers to editorial coverage prompted by the university (e.g. a press release, media pitch or response to a media inquiry). This is different from paid advertorial coverage/advertising that is written/designed by us.

We respond to media coverage about the university. We also regularly share information about on-campus events, special announcements, research discoveries and academic programming with media outlets.

Preparing to speak with media? Submit a completed Project Initiation form to schedule a training session.

Want to publicize an achievement, activity or event? We can help with that too!

Media relations

Media relations support

The importance of media relations